Pensarecasa

Visual and motion designer in-house at IMAB Group, on the Pensarecasa brand, since January 2026.

I lead the creative direction and content strategy of the brand across social, paid and retail: social content for feed and ads, recurring formats, motion, signage, shop windows, billboards and content for the LED walls in the stores. I brought generative AI, new workflows and automations into the company.

On film, I directed a 15-second CTV spot from concept to final cut, produced entirely with AI. The website is part of the same system.