Bits of Humanity

Take the product out of a product feed.

Small domestic moments, filmed with a locked-off camera, window light, no voice-over and nobody looking at the lens. The furniture is the witness, not the subject. It began as a loose idea in a shared brainstorm. Hundreds of lived-in scenes, each with the brand’s real products in place, were out of reach for any shoot. I made them possible with AI and wrote the rules every episode follows.