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Role
Art Direction & AI Production
Client
IMAB Group — Pensarecasa
Project type
Social format
Project overview
This is not a bed. Swipe: it's Emma and Giacomo's bistrot.
A social format built on one constraint: the human scene sits on the real product render without moving a single line. Land the alignment and the reader completes the thought. It began as a loose idea in a shared brainstorm. I found the way to make it with AI, without a single shoot, and turned it into a format the brand can run.
