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Role

Art Direction & AI Production

Client

IMAB Group — Pensarecasa

Project type

Social format

Project overview

This is not a bed. Swipe: it's Emma and Giacomo's bistrot.

A social format built on one constraint: the human scene sits on the real product render without moving a single line. Land the alignment and the reader completes the thought. It began as a loose idea in a shared brainstorm. I found the way to make it with AI, without a single shoot, and turned it into a format the brand can run.

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