Curriculum vitae
Art Director — AI Production
The idea, and the way to make it.
Concepts, brand identities, campaigns and video, from the first idea to the final cut. Research is part of my job: I study how tools and production are changing, day by day, and I bring the ones that work to the team.
Experience
Jan 2026 – Present
Pensarecasa
Visual & Motion Designer · IMAB Group
Creative direction and content strategy for the brand across social, paid and retail, with AI built into the production.
Social and Meta ads creative, in-store and billboard visuals. Brought generative AI, new workflows and automations into the company. Directed a 15" CTV spot from concept to final cut, produced entirely with AI.
Apr 2024 – Jan 2026
Freelance
Freelance Designer & AI Content Producer · Agencies and direct clients
Building brands and the systems that run them, for independent clients.
BASEDODICI, streetwear e-commerce. Managed the online store from marketing strategy to newsletters and automated emails, through to customer care and logistics. +315% year over year, 9.5k+ orders, returns under 5%.
LAMAMBIENTE, bioarchitecture: branding, Meta Ads, TikTok built from zero to 145K+ organic views in 2 months.
Sep 2022 – Mar 2024
Howden
Digital Communication Designer · Insurance broking
Brand and communication design for Howden Italy.
Only designer for Italy: rolled out the rebrand set by Howden HQ across the Italian market and turned it into a design system the sales and executive teams use on their own.
Helped the commercial leadership build the presentations they used to pitch top clients, designed to make each proposal clear and convincing.
Video for Howden’s partnership with the 2023/24 Cortina Audi FIS Ski World Cup, run by Fondazione Cortina.
Nov 2021 – Mar 2022
Heroe’s Brand
Content & Brand · Padel and beach tennis
Degree thesis on brand awareness and positioning, which the brand then commissioned me to deliver.
Researched the market and ten competitors to build a positioning that set the brand apart, then put it into practice across social, content and email marketing.
Education
Bachelor’s Degree in Digital Communication Design, IAAD, 2018 – 2022
High School Diploma in Human Sciences, Liceo A.B. Sabin, 2018
Skills
Creative direction · Art direction · Brand & design systems · Campaign, social and retail creative · AI image and video production · Motion design · Creative coding and app prototyping
Tools
AI: Kling, Seedance, Higgsfield, Runway, Nano Banana Pro, GPT Image, ElevenLabs
Design and motion: Adobe Creative Cloud, DaVinci Resolve, Figma
3D: Blender
Code: Claude Code, Swift, React
Web and marketing: Framer, Shopify, Meta Ads, Mailchimp
Languages
Italian, native · English, C1